In this regard, stakeholders can be grouped according to their interest and involvement, and how they relate with the project, which results in two broad categories of stakeholders: primary internal and secondary external stakeholders. From this classification, a number of primary and secondary stakeholders can be identified with regard to their involvement in the Tamworth Country Music festival; they are discussed in the subsequent paragraphs. The primary stakeholders in the Tamworth Country Music Festival that play a pivotal role in the success of the festival include BAL Marketing, Radio 2TM, Tamworth City Council, Artists and the Australia Music Industry, Telstra Country Wide brand, and fans.

BAL marketing and Radio 2TM played an integral role in the management of the Tamworth Country Music Festival and promoting the event. From the case, it is evident that Radio 2TM and BAL marketing have a role of coordinating the event, and setting up and running the promotional activities associated with the festival. The effectiveness of BAL marketing and Radio 2TM were instrumental in determining the success of the Tamworth Country Music Festival, which makes them a key-stakeholder of the festival. In fact, Radio 2TM is behind the conception of the Tamworth Music Festival. The Tamworth City Council is another primary stakeholder that plays a pivotal rol in guaranteeing the success of the festival through its involvement in the festival via unofficial coordination and facilitating public relations, which are central to the success of the festival.

Artists and the Australia Music Industry are considered a primary stakeholder because of their direct involvement in the festival through performances. The Tamworth Country Music Festival would not have existed today if there were no artists to perform at the event; in fact, the commitment by the artists is the primary reason behind the success of the event, besides marketing and promotional efforts. The Telstra Country Wide Brand is also considered as primary stakeholder because of the role it plays a corporate and naming rights sponsor of the event since Fans are also the primary stakeholders of the Tamworth Country Music Festival because of their direct economic involvement with the festival through ticket sales. In fact, the promotional and marketing activities target country music fans, which imply that their involvement is central to the success of the Tamworth Country Music Festival.

The secondary stakeholders in the Tamworth Country Music Festival include the local business community, media and the tourism industry; this is because of their indirect involvement with festival and that they are likely to benefit from the festival. The leadership conference utilized Whova to connect all the non tech-savvy attendees, making hundreds of discussion topics in the app. Virtual Association Leadership. Combined their user and employee events into one highly engaging hybrid conference. Hybrid Corporate Europe. A leading research university in Taiwan connected over 2, attendees and managed the information for over posters. Hybrid University Asia. The International union hosted their 2-week summit of more than 10, attendees with Whova.

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What is content marketing? How do brands use it in their communication strategies? Select a brand of your choice and identify a specific communication objective for this brand. Describe the role of content marketing in your efforts. How might content marketing be integrated in both traditional and non-traditional strategies of this brand?

Identify and group these stakeholders, and explain their relationships with the festival and importance to the success of the event. Polonsky claims that stakeholders are interested in the outcome of the project; as a result, they are affected by the initiative. In this regard, stakeholders can be grouped according to their interest and involvement, and how they relate with the project, which results in two broad categories of stakeholders: primary internal and secondary external stakeholders. From this classification, a number of primary and secondary stakeholders can be identified with regard to their involvement in the Tamworth Country Music festival; they are discussed in the subsequent paragraphs.

The primary stakeholders in the Tamworth Country Music Festival that play a pivotal role in the success of the festival include BAL Marketing, Radio 2TM, Tamworth City Council, Artists and the Australia Music Industry, Telstra Country Wide brand, and fans. BAL marketing and Radio 2TM played an integral role in the management of the Tamworth Country Music Festival and promoting the event. From the case, it is evident that Radio 2TM and BAL marketing have a role of coordinating the event, and setting up and running the promotional activities associated with the festival. The effectiveness of BAL marketing and Radio 2TM were instrumental in determining the success of the Tamworth Country Music Festival, which makes them a key-stakeholder of the festival.

In fact, Radio 2TM is behind the conception of the Tamworth Music Festival. The Tamworth City Council is another primary stakeholder that plays a pivotal rol in guaranteeing the success of the festival through its involvement in the festival via unofficial coordination and facilitating public relations, which are central to the success of the festival. Artists and the Australia Music Industry are considered a primary stakeholder because of their direct involvement in the festival through performances. The Tamworth Country Music Festival would not have existed today if there were no artists to perform at the event; in fact, the commitment by the artists is the primary reason behind the success of the event, besides marketing and promotional efforts.

The Telstra Country Wide Brand is also considered as primary stakeholder because of the role it plays a corporate and naming rights sponsor of the event since Fans are also the primary stakeholders of the Tamworth Country Music Festival because of their direct economic involvement with the festival through ticket sales. In fact, the promotional and marketing activities target country music fans, which imply that their involvement is central to the success of the Tamworth Country Music Festival. The secondary stakeholders in the Tamworth Country Music Festival include the local business community, media and the tourism industry; this is because of their indirect involvement with festival and that they are likely to benefit from the festival. The local business community is an indirect beneficiary of the festival as well contributes to the success of the festival indirectly.

For instance, organizations and companies such as talented quest organizers, and registered club and hotels are often incorporated when coordinating the festival. Clubs and hotels offer accommodation to the visiting fans, which implies that their involvement, although indirect, plays a role in ensuring the success of the festival. The media is also involved indirectly with the festival through various avenues such as telecasting the awards each year and live coverage of the festival among others. Jorg asserts that stakeholder management involves managing their expectations with the aim of forging positive stakeholder relationships.

According to a framework outlined by Hammer et al. Identifying stakeholders entails classifying the interested parties who are either internal or external to the project and their respective interests; this can be done using a stakeholder map. After identifying the stakeholders, Bourne recommends that prioritizing them in accordance with the importance of their needs and then degree of their involvement in the project. The third step involves identifying and understanding their needs so that stakeholder communication can be targeted and personalized. It is imperative to note that stakeholder needs should be in line with their prioritization and the project goals and objectives. Welcome to the world of case studies that can bring you high grades!

Here, at ACaseStudy. com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! I'm Anna. Would you like to get a custom case study? How about receiving a customized one? Event Management: Case Study. Many different stakeholders are involved in the Tamworth Country Music Festival. order now. Related posts: Risk Factors in the Hong Kong Event Industry Event Study Case Study Project Management Free Essay on Project Management Case Study: Yorkshire House Foods A Volcanic Event Event Planning How to Plan an Event. Quick Links Privacy Policy Terms and Conditions About us Contact Us Testimonials. Our Services Case Study Writing Service Write My Case Study Buy Case Study Case Study Help Case Studies For Sale.

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Free What Liability, If Any, Does Royal Theater Have For Fraud? The popular film referenced Wizard of Oz. Virtual Education Australia View case study. Supreme Court. The other organizations taking part were Ryder Cup Europe LLP, Ryder Cup Wales Ltd, the Celtic Manor Resort and Newport City Council Ryder Cup Europe LLP commissioned IFM Sports Marketing Surveys initially to carry out an economic impact study of the event, but the research was later extended to examine the wider benefits of hosting the competition.

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