Suggested word count: words 5. CX performance metrics 15 marks : identify and describe four CX performance metrics. Suggested word count: words 6. CX processes in different industries 20 marks : Describe five CX Critical Success Factors CSFs and the process to implement the CSFs in a company and then explain and compare the CX processes in your chosen company and another company of your own choice in a different industry. Suggested word count: words 7. Suggested word count: words 8. Presentation 5 marks : present your report in a structured and professional manner using Harvard referencing guidelines.

Suggested Structure A 2,word business report to the Board of Directors of the company, in the capacity of a CX strategy consultant. Comprehensive list of contents: a table of contents could help the reader to find specific information in the report quickly. This includes page numbers and any additional sections such as appendices and bibliography. Report : covers your answers to the requirements one to eight as listed above. Appendices : Appendices contain additional information which would be too detailed to include in the main body. Typical examples of information included in appendices can be glossaries if it is a technical report , tables with supporting statistical data, examples of research and so on. References list : if you have consulted any source, either printed or on-line, you must include it in the list of your references and dates of internet access where applicable.

For more information on referencing and the Harvard system access the link given in the General Assessment Guidance above. The following table shows the mark allocation and approach required. Marking guide student version. Skip to content Assignment Tutors For You Completely Plagiarism Free Assignment Help. Home Register Login Terms. Welcome Contact us on LIVE CHAT for the completely plagiarism free work, in the best possible price, done by experienced Experts! Coursework Cover Sheet. Home Coursework Cover Sheet. October 6, Student Reference Number: Date: By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit.

BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience. BPP School of Business and Technology MSc Management Customer Experience Strategy Coursework Assessment Brief Submission mode: Turnitin online access 1. Choose one company 1 in the chart below: Company Product Country Google My Business Any Apple MacBook Any Coca-Cola Sprite Any Mercedes Benz Long Wheelbase E-Class Any Dyson Vacuum Any Heinz Baked Beans Any Voot Video Streaming India Taj Hotels Hotel India bKash Mobile financial services Bangladesh Rupchanda Edible Oil Bangladesh 14th Street Pizza Food Pakistan ChenOne Fashion Pakistan GTBank Banking Nigeria You should write your report for the Board of Directors of the company you have chosen from the list above.

Assignment Part Mark Approach 1. It should include the following elements: o Stages of journey o Activities o Feelings and needs o Potential opportunities for improvement. Visual presentation clearly details all aspects of consumer persona in professional format. Visual presentation contains all aspects of consumer persona in professional format. Visual presentation covers main aspects of consumer persona in basic format. Visual presentation covers some of the aspects of consumer persona in basic format. Visual presentation clearly details all components of the CJM in a professional format.

Visual presentation covers all components of the CJM in a professional format. Visual presentation covers main components of the CJM in a basic format. Visual presentation covers some components of the CJM in a basic format. Excellent evidence of an innovative or original use of extensive research which has been critically evaluated. Excellent and detailed usage of recent emerging thought at the forefront of the discipline. Good application of current and emerging thoughts and practices from the discipline. Take a look at some types of papers we can help you with:. Can you promise to do so?

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What should I do? Your report must contain evidence that you have read and understood the theories, models, additional reading and case studies in Personal Effectiveness on the Hub. This evidence must be present in all sections of the report: the introduction, case study review, reflective statement and conclusion. The table below shows the sections and headings you should include in your assignment, with recommended word counts for each section. Please note the BPP cover page, Assignment title page, Content page, Bibliography and Appendices are not included into the word count. WhatsApp Chat is free, download and try it now here! Student Reference Number: Date: By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes.

Please note, submission is your declaration you are fit to sit. BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience. BPP School of Business and Technology MSc Management For Help with this assignment Contcat our geeks. Notify of. new follow-up comments new replies to my comments. Inline Feedbacks. Would love your thoughts, please comment. Click one of our contacts below to chat on WhatsApp. Support Edbap Team. Date of Submission Please attach the confirmation of any extension received.

Contact us on LIVE CHAT for the completely plagiarism free work, in the best possible price, done by experienced Experts! BPP Coursework Cover Sheet Please use the table below as your cover sheet for the 1 st page of the submission. MSc Management Customer Experience Strategy Coursework Assessment Brief Submission mode: Turnitin online access 1. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions like via email or pen drive etc. will not be accepted. You must comply with the word count guidelines. You may submit LESS than 2, words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page. You should only put your student registration number SRN which will ensure your submission is recognised in the marking process.

Any content which is already published by other author s and is not referenced will be considered as a case of plagiarism. You can find further information on Harvard Referencing in the online library on the VLE. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked. You should base your report on the analysis of their CX strategy in one specific country in which they operate, which you must identify in the introduction to your report. Choose one company 1 in the chart below:. You should write your report for the Board of Directors of the company you have chosen from the list above.

Within the business report, reference should be made to relevant CX concepts, literature and application as appropriate. Only use tables to answer the requirements where it is suggested to do so. You need to address the following tasks: 1. The importance of customer experience 10 marks : define and explain the concept of customer experience. Suggested word count: words 2. Consumer persona creation 15 marks : define explain what a consumer persona is and describe its role in developing effective CX strategy. Demographics and story b. Profile c. Mapping the customer journey 15 marks : define and explain what a customer journey is and discuss its importance to CX strategy.

In relation to your consumer persona identified in task 2, using a graphic or table, map their customer journey. This should be from the perspective of the customer and include the following: a. Stages of journey b. Activities c. Feelings and needs d. Potential opportunities for improvement Suggested word count: words 4. Omnichannel marketing 15 marks : define and explain what is meant by omnichannel marketing and define and explain the role of interaction and customisation in omnichannel marketing. Suggested word count: words 5. CX performance metrics 15 marks : identify and describe four CX performance metrics.

Suggested word count: words 6. CX processes in different industries 20 marks : Describe five CX Critical Success Factors CSFs and the process to implement the CSFs in a company and then explain and compare the CX processes in your chosen company and another company of your own choice in a different industry. Suggested word count: words 7. Suggested word count: words 8. Presentation 5 marks : present your report in a structured and professional manner using Harvard referencing guidelines. Suggested Structure A 2,word business report to the Board of Directors of the company, in the capacity of a CX strategy consultant.

Comprehensive list of contents: a table of contents could help the reader to find specific information in the report quickly. This includes page numbers and any additional sections such as appendices and bibliography. Report : covers your answers to the requirements one to eight as listed above. Appendices : Appendices contain additional information which would be too detailed to include in the main body. Typical examples of information included in appendices can be glossaries if it is a technical report , tables with supporting statistical data, examples of research and so on. References list : if you have consulted any source, either printed or on-line, you must include it in the list of your references and dates of internet access where applicable.

For more information on referencing and the Harvard system access the link given in the General Assessment Guidance above. The following table shows the mark allocation and approach required. Marking guide student version. Skip to content Assignment Tutors For You Completely Plagiarism Free Assignment Help. Home Register Login Terms. Welcome Contact us on LIVE CHAT for the completely plagiarism free work, in the best possible price, done by experienced Experts! Coursework Cover Sheet. Home Coursework Cover Sheet.

October 6, Student Reference Number: Date: By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. Please note, submission is your declaration you are fit to sit. BPP University reserves the right to use all submitted work for educational purposes and may request that work be published for a wider audience. BPP School of Business and Technology MSc Management Customer Experience Strategy Coursework Assessment Brief Submission mode: Turnitin online access 1.

Choose one company 1 in the chart below: Company Product Country Google My Business Any Apple MacBook Any Coca-Cola Sprite Any Mercedes Benz Long Wheelbase E-Class Any Dyson Vacuum Any Heinz Baked Beans Any Voot Video Streaming India Taj Hotels Hotel India bKash Mobile financial services Bangladesh Rupchanda Edible Oil Bangladesh 14th Street Pizza Food Pakistan ChenOne Fashion Pakistan GTBank Banking Nigeria You should write your report for the Board of Directors of the company you have chosen from the list above. Assignment Part Mark Approach 1. It should include the following elements: o Stages of journey o Activities o Feelings and needs o Potential opportunities for improvement.

Visual presentation clearly details all aspects of consumer persona in professional format. Visual presentation contains all aspects of consumer persona in professional format. Visual presentation covers main aspects of consumer persona in basic format. Visual presentation covers some of the aspects of consumer persona in basic format. Visual presentation clearly details all components of the CJM in a professional format. Visual presentation covers all components of the CJM in a professional format. Visual presentation covers main components of the CJM in a basic format.

Visual presentation covers some components of the CJM in a basic format. Excellent evidence of an innovative or original use of extensive research which has been critically evaluated. Excellent and detailed usage of recent emerging thought at the forefront of the discipline. Good application of current and emerging thoughts and practices from the discipline. Emerging application of thoughts and practices at the forefront of the discipline. Weak introduction to a basic appreciation of a wider field with some links to the required discipline indicated. An exemplar of structured layout and professional and accurate expression.

A good example of structured layout and professional and accurate expression. Structured layout and mainly accurate expression. Limited structure and expression. Date of Submission Please attach the confirmation of any extension received. Student Reference Number: Date:. By submitting this coursework you agree to all rules and regulations of BPP regarding assessments and awards for programmes. BPP School of Business and Technology. The importance of customer experience 10 marks. Consumer persona creation 15 marks. Customer journey map 15 marks.

Omnichannel marketing 15 marks. definition and role of interaction and customization in omnichannel marketing. CX performance metrics 15 marks. CX processes in different industries 20 marks. Conclusion 5 marks. Presentation 5 marks. Thorough and deep knowledge and understanding of CX with benefits and challenges clearly identified. Good knowledge and understanding of CX with benefits and challenges identified. Satisfactory knowledge and understanding of CX with some benefits and challenges identified. Weak knowledge and understanding of CX with limited number of benefits and challenges identified.

Outstanding knowledge and understanding of consumer persona with benefits and challenges in relation to its role in developing CX strategy. Good knowledge and understanding of consumer persona with benefits and challenges in relation to its role in developing CX strategy.

For submission to Moodle Coursework assignments you will receive only a formal email from the Coursework Receipting system. Excellent identification of appropriate errors and explanation how they can be fixed. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. It does not currently operate in Africa, South America or Australasia. We employ only well-qualified experts with vast experience in academic paper writing. Student gives detailed advice about one initiative and one digital technology that can help to gain Digital Business Agility.

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